ASSIGNMENT+3,+9.23.10

BARNES & NOBLE'S RETAIL MODEL IS UNDER PRESSURE FROM THE GROWTH OF ONLINE BOOKSELLERS AND E-BOOKS. UNDER THE NEW PRICING MODEL, IF SALES OF E-BOOKS TAKE OFF, BOOKSTORE CHAINS LIKE BARNES & NOBLE WOULD NOT GENERATE ENOUGH REVENUE TO SUPPORT ALL OF THEIR STORES. SOME IN THE INDUSTRY ENVISION THE STORES SERVING AS A SHOWROOM FOR E-BOOKS AND DEVICES AND AS A FORUM FOR AUTHORS.

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1. FOR FOUR DECADES, BARNES & NOBLE WAS THE KING OF THE BOOKSTORE WORLD. HOW DID IT DRAW IN CUSTOMERS AND BEAT THE COMPETITION?

2. COMPARISON SHOP FOR 3 CURRENT BEST-SELLING BOOKS. GO TO BARNES & NOBLE.COM, AMAZON.COM AND ALSO AN E-BOOK SITE. WHAT ARE THE PRICE DIFFERENCES? AS A CONSUMER, WHICH BOOK OR E-BOOK WOULD YOU SPEND YOUR MONEY ON.

3. THE IPOD AND ITUNES COMPLETELY CHANGED HOW CONSUMERS LISTEN TO AND PURCHASE MUSIC BY SETTING A 99 CENT BENCHNARK PRICE. LOOKING AT THE SUCCESS OF ITUNES, DISCUSS HOW THE IPAD COIULD CHANGE BOOKJ PUBLISHING. HOW INPORTANT IS PRICING IN THE ADOPTION OF E-BOOKS AND READERS.

4 DOES OUR LIBRARY OFFER E-BOOKS? STOP IN THE MEDIA AND ASK THE LIBRARIAN IF WE ARE PLANNING TO HAVE E-BOOKS. WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF E-BOOKS?