ASSIGNMENT+10,+12.3.10

//UNDERSTAND HOW A BUSINESS CRISIS AFFECTS BRAND VALUE"//



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//AN ANNUAL RANKING OF BRAND VALUES SHOWS DECLINES FOR BP AND TOYOTA FOLLOWING THEIR PUBLIC-RELATIONS CRISES. AMONG THE BIGGEST GAINERS WERE TECHNOLOGY COMPANIES SUCH AS GOOGLE, AMAZON, AND APPLE. EXPERTS SAY IT WILL TAKE TIME FOR DAMAGED BRANDS TO REGAIN THEIR VALUE WITH CONSUMERS, WHO HAVE BEEN DISTRUSTFUL OF BUSINESS IN RECENT YEARS.//

1. HOW DOES INTERBRAND ASSESS THE FINANCIAL CONDITION OF A COMPANY?

2. WHY MIGHT BP HAVE A TOUGHER TIME RECOVERING ITS REPUTATION THAN TOYOTA?